If you’re a real estate agent, chances are you already know the importance of digital marketing. But if you’re new to this game, don’t worry – we’ve got your back! Let us explain why every real estate agent should be using digital marketing and how it can help you sell houses faster. 

Digital marketing is a powerful tool for real estate agents because it allows them to reach large audiences quickly and efficiently. With the right digital strategy, real estate agents can easily target potential buyers in their local area through online advertising and content creation. Digital marketing also helps agents build relationships with potential buyers by providing them with relevant information and engaging content that answers their questions. So in this post, we'll go over social media, email marketing, blogs, and more!

How can social media help my marketing?

Social media is another great way to use digital marketing as an agent. By creating social media accounts on all major platforms, such as Facebook and Instagram, you can easily connect with potential buyers who are interested in buying a home in your area. Not only will social media help increase your visibility online but it will also give you the opportunity to foster relationships with prospective buyers by responding to their questions or concerns about the buying process. Having an online presence is VERY important in todays world. Social media marketing is not only going to bring you organic traffic for your real estate business, but I would encourage you to budget ad spend in your marketing plan (Ad spend is how much you are willing to pay for advertising online).

Why is SEO important to my business?

Real estate agents used to be a breed of brave pioneers standing firm against both the elements and the vicissitudes of the market. Now, they might as well be SEO magicians, because digital marketing is absolutely essential to success in the modern real estate world. SEO (Search Engine Optimization) gives agents an edge in connecting with potential buyers whizzing around cyberspace looking for the home of their dreams. Not only does SEO ensure visibility, but all those digital bells and whistles, like ads and discounts, can make all the difference in closing that deal! Search engine optimization tools offer opportunities for agents to boost the visibility of their property listings and connect with new clients. It can take some time to learn these tricks, but the grand finale is worth it - whether you’re marketing an apartment in a big city or a beach house in a tropical paradise, digital marketing always allows every real estate agent to show off their finest good looks. Use tools like SEMrush, Google Search Console, and Ahrefs to get reports and analytics about your websites SEO.

How are blogs are useful to my business?

Don't be afraid to start a blog on your website! When you start a blog for your business, it can increase traffic, leads, and future sales. Another important reason to start a blog would be the SEO benefits. Taking time to write good quality content brings in organic traffic because search engines like Google like to see filled up pages, with high-quality content. Read our blog post on this topic: Tips for writing great posts that increase your site traffic. Odds are when starting and posting your first blog, you won't see any results. Don't get discouraged. Here's some tips to gain traffic to your blog.

• Social Media: Plug your page on all social media pages! Don't be afraid to spend a little ad spend here!
• Email: If you have an active email marketing list, send a blast out each post.
• Blog Posts: Try to reach 1000 word counts in your blog posts, this can help with SEO.
• Creative Content: Use images, videos, gifs, etc. in your posts for a little more traffic boost.

How can email marketing help my business?

Finally, email marketing is an essential part of any successful digital strategy for real estate agents. Email campaigns allow agents to stay top-of-mind with their leads by sending out updates about new listings or changes in the market. They also provide a great way for agents to stay connected with past clients by providing helpful resources or offering discounts on future purchase. Email marketing is the secret formula to retaining clients. Picture this, your client purchases a house. You have a newsletter that is periodically blasted out to your past clients. This newsletter goes over topics like home renovation, how to boost your homes value, and more. Now when that client is ready to sell their property, you will be on top of their mind! Tools such as Hubspot Email Marketing, Sender, SendinBlue, and Omnisend make the task of email marketing simple and DIY. I would encourage you to research which tool or tools are most beneficial to you and your needs.

Can Digital Marketing grow my business?

Digital marketing provides real estate agents with an incredible opportunity to grow their business and make more sales faster than ever before. From targeting local audiences through online ads to connecting with potential buyers through social media, there are so many ways that digital marketing can help agents increase their visibility online and build relationships with prospective customers. So what are you waiting for? It's time to get started!

So to recap, here's how digital marketing helps real estate agents:

• Overall Digital Marketing can help increase your client base and leads.
• SEO is king! When your website is listed first for your keywords, you are bound to drive new and organic traffic!
• Social Media helps you connect with OUTSIDE clients looking to move to your town.
• E-Mail Marketing is a great way to pursue leads and gain more clients, in return, gaining new sales.
• Start a blog! Starting a blog and having it on your website is a great way to attract potential clients

With those tips in mind, go out and do it, or let DMS Digital help you, it's kind of our thing. Don't get discouraged when taking steps in to the digital world. Here on the Digital Foundations blog, we write meaningful and high quality content to give you ideas and tips to tackle the ever changing world of digital marketing.

DMS Digital LLC:

With DMS Digital's experienced team at your disposal, we have everything you need to get started on leveraging today's digital tools - from SEO analysis to website design & development - contact us today! We look forward to helping you take your business further!